I have art-directed shoots for Britain on View, the picture library for Visit Britain. As the main source of images for promoting British tourism, the library has to show the country, in all its diversity, at its best.
Each shoot involved:
- Working closely with a photographer to fulfil a tight brief
- Working with the location to arrange a suitable date, managing expectations and resolving any potential issues (eg, avoiding times with too many visitors, finding out if any areas will be no-go, identifying staff members who might be willing to be shot)
- Recruiting models via agencies for each shoot, making sure they know what's expected of them, where to go, what to bring
- Sourcing props
- Art direction on the day: making sure that every shot on the brief is taken, and if not, providing a suitable alernative; providing a broad selection of images (portrait and landscape, with and without people, close-ups and general shots); making sure models are happy; being persuasive and tenacious, and always looking out for opportunities for a great shot that might not have been part of the brief, but is too good to miss...